How we help organizations truly change behavior

In many organizations, people know what they should do. But in practice — under pressure, in difficult conversations, or when facing resistance — they do not always succeed in effectively demonstrating that behavior. In these cases, you can see how we help make that difference.

Why partners choose BrainTrain

Read how leaders in international sectors utilize our methodology for lasting impact in the workplace.
Marc Denayer: “Tailor-made training, with impact”
With more than 25 years of experience at various international pharmaceutical companies, Marc Denayer has engaged several trainers, mostly in connection with Drug Safety and Medical Affairs departments, where his employees often face diverse challenges. “Bart shows how they can tackle these, with success.”
Sofie Vergult (Atlas Copco): “Employees are more confident standing before a group”
As Vice President of HR for Power Technique Service at Atlas Copco, Sofie Vergult is responsible, among other things, for coaching the department in Wilrijk. The company encourages knowledge sharing among employees, who serve as each other’s coaches. To improve their skills, Sofie asked BrainTrain for a ‘Train the Trainer’ course. “Bart’s approach is paying off.”
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Bart knows his craft: his training is clear, to-the-point, and delivered with a sense of humor. He possesses a compassionate down-to-earthness that makes his sessions a pleasure to attend.
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Anja Moortgat
Executive coach, Leadership trainer, and speaker - Powervrouwen
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I wanted to learn how to handle verbal aggression and how to conclude a conversation when others insist on being right. Thanks to the concrete tips provided, my expectations were more than met.
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Anneleen Mannaerts
Employee - Brussels Community Centers
Bart managed to captivate me throughout those 4 days, from the first to the very last 5 minutes! My only tip would be: “Well, just stay yourself, great job!”
Anonymous
I find the training simulations remarkably realistic, with exceptional empathy. I have no suggestions for improvement; it remains consistently engaging, never becomes tedious, and the programs are truly infectious.
Anonymous
This program differs from others in several ways: No slides. A safe learning environment was established through the cases presented. Real-life situations were used instead of theoretical examples. What truly made the difference for me was exploring beliefs to better understand my own behavior and that of others. Bart creates a safe learning environment, provides excellent visual support, and adjusts the pace to the participants' energy levels.
Anonymous
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How do I provide feedback in a correct, human way? That was the question I brought to Bart. His training was enriching: I learned how to deliver bad news, how to give constructive feedback, and which communication techniques to apply in the process.
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Anouk Courtin
Responsible communication
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De opleiding van Bart beantwoordde integraal aan mijn verwachtingen en was bovendien toepasbaar in mijn dagelijkse werkomgeving. Ook leerde ik verrassend interessante aspecten rond change management en bedrijfsvisie. Daarbovenop werd ik me bewuster van mijn persoonlijke valkuilen.
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Bruno De Geest
Manager ICT Applicaties
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Bart is a creative and dynamic trainer who challenges your 'brains' to think at a higher creative level. Results guaranteed!
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Cathy Camertijn
Chief - Lessnow
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De training van Bart was niet enkel een zeer goede opfrissing, maar leverde ook tal van waardevolle inzichten op. Met de aangeleerde technieken, modellen en begrippen kon ik meteen aan de slag.
Daniel Howett
Coach Klantendienst
Bart is een zeer competente trainer en coach die in staat is om de aandacht te trekken van een veeleisend en kritisch publiek. Hij is enthousiast, creatief en gepassioneerd door zijn vak. Daarnaast heeft hij een goed gevoel voor humor en werkt hij klantgericht. Zijn trainingen zijn een aanrader!
Fabienne Renders
Fabienne Renders
Learning & Development Consultant
Bart is a very special trainer to me. At first glance, he seemed like a typical corporate 'shark', but I quickly let go of my prejudice. He delivered his training with great integrity, playfulness, and vulnerability. I have immense admiration for him. His training sessions come highly recommended!
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Frederik Chan
Managing Partner - CN Consult
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Bart enables you to deliver dynamic presentations yourself and gives your self-confidence a significant boost. You get to work with many practical tools. Highly recommended!
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Inge De Vrieze
Project Manager - OVAM
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Bart is an outstanding trainer and coach. He consistently makes a difference and delivers results, whether working 1-on-1 or 1-to-many. A top-tier professional who is also trilingual, I have rarely collaborated with someone who operates at such a high level so consistently.
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Jan Mertens
Headhunter & ICT Sales Recruiter
The program distinguishes itself from others by being highly practical, with ample room for discussion and input from participants. The role-playing exercises based on our own cases also added significant value. I would like to compliment the trainer for being there not just as an instructor, but as an authentic individual.
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Johan Timmermans
Manager Field Service & Technical Helpdesk
Extremely well-structured training; no pre-programmed PowerPoints, but clearly documented drawings that evolve during the presentation and are also beautifully highlighted in color. The trainer is highly effective at engaging the group and, above all, keeping everyone on track during the session. Highly proficient in the subject matter. (This might stroke his ego... but that is my sincere conviction :-))
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Johan Vandewater,
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I reached out to Bart for advice on conducting performance reviews, as they can sometimes be challenging. Bart fully lived up to expectations. I was provided with concrete tools for both preparation and execution. Now, I no longer approach these conversations solely from my own perspective, but also from the employee's. I am now able to motivate them to become more aware of their own choices and the resulting consequences.
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Karen Declercq
Head of Department - CM Leuven
My primary objective was to learn how to formulate correct and high-quality feedback. Thanks to the numerous exercises and tips, I now provide feedback in a direct and assertive manner.
Karine Vandermosten
FOD P&O
There are several areas where this training stood out from others I have attended, but if I had to name one right now, it would be the insight that in more challenging one-on-one conversations, it is highly effective to pace and lead, allowing you to reach the desired result with less resistance. (Up/down and lateral chunking will also stick with me for a long time :)) I found the participants' preparation for the training particularly striking, as you place the responsibility for self-development as a manager very much on the individual. On a more practical note, I would like to compliment Bart's talent for visualizing concepts, which makes them much easier to remember. I don't actually have any tips for Bart; excellent job!
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Klaas-Pieter de Mol
Sr. Manager Customer Service & Projects
The Transformational Leadership training helped me take a step back and reflect on my current leadership style, allowing me to make conscious choices once again. After making these choices, you are provided with tools to act on them, enabling you to achieve better results from your leadership and, ultimately, for yourself and your team.
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Klaas-Pieter de Mol
Sr. Manager Customer Service & Projects
Agataal Taalopleidingen
Ik klopte bij Bart aan om beter feedback te kunnen geven. Mijn verwachtingen werden volledig ingelost en zelfs overtroffen. Bart leerde mij verschillende technieken om mijn emoties de baas te blijven, helder te communiceren en ervoor te zorgen dat anderen zich niet opwinden bij negatieve feedback.
Krystyna Krywen
Krystyna Krywen
Language Consultant
Attending a training session with Bart is a profound, personal experience. He effortlessly addresses participants' questions, encourages deep self-reflection, and carefully frames the process. In a professional, dedicated, and principled manner, he brings out the best in every individual, regardless of the field.
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Lies Martens
Communication and media trainer, presenter
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Bart brings out the best in you. He is an excellent coach and trainer because he continuously invests in his own development. He gladly shares that knowledge, experience, and those insights with others.
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Lieven Buyse
Trainer, Coach & Partner - Expert Academy
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My experience with Bart? His tools, materials, and style are those of a true professional. Bart is a highly skilled trainer who brings out the best in people, regardless of their background or motivation. He achieves this through a combination of expertise, energy, and a great sense of humor.
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Marc Neyrinck
Consultant - AddBusiness
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Bart is a highly dedicated and skilled coach who provides training and coaching in a clear and objective manner. You will undoubtedly gain valuable insights and competencies from his sessions!
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Patrick Houbrechts
Managing Director - Cor Salus and Ad-Visio
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During a three-hour training session, Bart shared his most important insights regarding Mind Mapping. He clearly demonstrated its utility and benefits in a highly interactive and engaging manner. Bart is a true expert and excels at transferring his knowledge as a trainer.
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Raf Van Puyvelde
Managing Director - 4P square
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By training with Bart, my primary goal was to broaden my own vision of leadership. I learned to refine my skills and understand the impact of emotions on communication. Thanks to Bart's concrete tools, I now handle feedback in a more structured manner. In short: the program was a true enrichment!
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Rik Wynants
Coach - Actos Consulting
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Bart is een enthousiaste trainer die origineel en verrassend uit de hoek komt. Bovendien is hij als coach empathisch, doelgericht en to the point. Hij weet moeiteloos mensen te motiveren om aan hun persoonlijke ontwikkeling te werken.
Sabine Ballet
Sabine Ballet
HR & Office Manager
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The three words that describe Bart? An expert in every training program he delivers. Driven to achieve results. And a truly wonderful person to work with.
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Steven Luysterborg
Consultant Trainer - Resultact
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Als manager wou ik meer inzicht krijgen in de verhoudingen tussen collega's en leidinggevenden en duidelijke richtlijnen leren geven. De opleiding van Bart heeft me geholpen om heldere structuren op te bouwen en het overzicht te bewaren met oog op ‘change’. Ook heb ik de kracht van empathie leren toepassen. Een ware eyeopener!
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Sven Polfliet
Sales Engineer
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Bart slaagt erin om complexe relaties op de werkvloer snel en correct in te schatten en doet dit op een bijzonder integere manier. Hij reikt concrete tools aan om het maximum uit een situatie of organisatie te halen. Bart verpersoonlijkt de combo van analytisch denken en creativiteit perfect.
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Veroniek De Mulder
CEO
The highest praise goes to Bart's drive and his commitment to ensuring participants truly learn something.
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Wim Cauwelaers
Supervisor Quotations & Technical Training Coordinator
Keep delivering such motivating and inspiring training!
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Wim De Ridder
Team Leader
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Frequently Asked Questions

You may still have questions about how we work or what you can expect. Here, we answer the most important ones.

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Participants will approach their communication with others differently in the broadest sense of the word, even when situations become difficult or tense. They experience more calm and self-confidence, and have a better understanding of what to do instead of simply reacting to events. The difference lies in conscious action: not being at the mercy of the situation or the conversation, but engaging with it actively and curiously. The focus is on individual behavioral change, which has a visible impact on interactions with colleagues, employees, and clients. Participants often notice a difference during the training itself, which is then further reinforced through practical application.
Yes. Content, methods, language, and cases are fully tailored to the organization’s context. Where necessary, I explicitly immerse myself in the sector, the role, or the workplace itself. Context determines how people communicate and make decisions, and therefore determines how a training program is designed.
Our training programs are suitable for anyone who works with people and is willing to examine their own behavior. They are less effective when participants are under heavy pressure to attend and show no willingness to open up. We address this explicitly.
Transfer is central. We work on awareness and practice with real-life situations during the training, so that participants gain successful experiences. Where possible, we provide follow-up with participants and the client, and together we examine which contextual obstacles might hinder practical application.
The training always starts from the participants’ reality. We work with their own cases, combine reflection with practice and dialogue, and only introduce insights when they are needed. It is not a classroom-style transfer of theory or a PowerPoint-driven training.
Dealing with resistance is a core competency. We create safety and neutrality, name what is happening, and investigate the needs behind the resistance. We do not force anything, but create space so that participants can move forward again and take responsibility for their own learning process.
We always start from what is feasible within the available time. There is no fixed format: we adapt to needs, context, and workload. Where meaningful and desirable, we supplement physical sessions with preparation, digital elements, or phased trajectories to use time efficiently.
We do not work with tricks or imposed behavior. We also look “below the waterline” at beliefs, fears, and automatic patterns that block new behavior. As a result, people dare and are able to apply what they have learned outside the training, in their actual work situation.
Impact becomes visible in behavior. We work with observations from the client and participants, targeted reflection questions, and feedback during the training. Satisfaction is a starting point, but more important is whether people feel confident enough to effectively apply the new behavior.
Follow-up steps are always discussed with the client. This could be a debriefing on transfer, additional depth on specific themes, or individual coaching. The client decides what is desirable and feasible within their own context.
We are happy to think along with you about your context, challenges, and objectives. Not a standard solution, but a targeted approach that works in practice.

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We help organizations bridge the gap between expertise and impact. Let us know how we can help you.