How we help organizations truly change behaviour.

In many organizations, people know what they should do. But in practice — under pressure, in difficult conversations, or when facing resistance — they do not always succeed in effectively demonstrating that behaviour. In these cases, you can see how we help make that difference.

Why Organizations Choose BrainTrain

Discover how organizations across a wide range of industries use our approach to create lasting behaviour change and achieve meaningful impact in the real world.
Marc Denayer: “Tailor-made training, with impact”
With more than 25 years of experience at various international pharmaceutical companies, Marc Denayer has engaged several trainers, mostly in connection with Drug Safety and Medical Affairs departments, where his employees often face diverse challenges. “Bart shows how they can tackle these, with success.”
Sofie Vergult (Atlas Copco): “Employees are more confident standing before a group”
As Vice President of HR for Power Technique Service at Atlas Copco, Sofie Vergult is responsible, among other things, for coaching the department in Wilrijk. The company encourages knowledge sharing among employees, who serve as each other’s coaches. To improve their skills, Sofie asked BrainTrain for a ‘Train the Trainer’ course. “Bart’s approach is paying off.”
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Bart knows his craft: his training is clear, to-the-point, and delivered with a sense of humor. He possesses a compassionate down-to-earthness that makes his sessions a pleasure to attend.
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Anja Moortgat
Executive coach, Leadership trainer, and speaker - Powervrouwen
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I wanted to learn how to handle verbal aggression and how to conclude a conversation when others insist on being right. Thanks to the concrete tips provided, my expectations were more than met.
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Anneleen Mannaerts
Employee - Brussels Community Centers
Bart managed to captivate me throughout those 4 days, from the first to the very last 5 minutes! My only tip would be: “Well, just stay yourself, great job!”
Anonymous
I find the training simulations remarkably realistic, with exceptional empathy. I have no suggestions for improvement; it remains consistently engaging, never becomes tedious, and the programs are truly infectious.
Anonymous
This program differs from others in several ways: No slides. A safe learning environment was established through the cases presented. Real-life situations were used instead of theoretical examples. What truly made the difference for me was exploring beliefs to better understand my own behavior and that of others. Bart creates a safe learning environment, provides excellent visual support, and adjusts the pace to the participants' energy levels.
Anonymous
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How do I provide feedback in a correct, human way? That was the question I brought to Bart. His training was enriching: I learned how to deliver bad news, how to give constructive feedback, and which communication techniques to apply in the process.
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Anouk Courtin
Responsible communication
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Bart's training fully met my expectations and was also applicable in my daily work environment. I also learned surprisingly interesting aspects regarding change management and corporate vision. Additionally, I became more aware of my personal pitfalls.
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Bruno De Geest
ICT Applications Manager
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Bart is a creative and dynamic trainer who challenges your 'brains' to think at a higher creative level. Results guaranteed!
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Cathy Camertijn
Chief - Lessnow
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Bart's training was not only an excellent refresher, but it also provided numerous valuable insights. I was able to apply the techniques, models, and concepts I learned immediately.
Daniel Howett
Customer Service Coach
Bart is a highly competent trainer and coach who is capable of capturing the attention of a demanding and critical audience. He is enthusiastic, creative, and passionate about his profession. Furthermore, he has a great sense of humor and maintains a client-oriented approach. His training sessions come highly recommended!
Fabienne Renders
Fabienne Renders
Learning & Development Consultant
Bart is a very special trainer to me. At first glance, he seemed like a typical corporate 'shark', but I quickly let go of my prejudice. He delivered his training with great integrity, playfulness, and vulnerability. I have immense admiration for him. His training sessions come highly recommended!
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Frederik Chan
Managing Partner - CN Consult
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Bart enables you to deliver dynamic presentations yourself and gives your self-confidence a significant boost. You get to work with many practical tools. Highly recommended!
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Inge De Vrieze
Project Manager - OVAM
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Bart is an outstanding trainer and coach. He consistently makes a difference and delivers results, whether working 1-on-1 or 1-to-many. A top-tier professional who is also trilingual, I have rarely collaborated with someone who operates at such a high level so consistently.
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Jan Mertens
Headhunter & ICT Sales Recruiter
The program distinguishes itself from others by being highly practical, with ample room for discussion and input from participants. The role-playing exercises based on our own cases also added significant value. I would like to compliment the trainer for being there not just as an instructor, but as an authentic individual.
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Johan Timmermans
Manager Field Service & Technical Helpdesk
Extremely well-structured training; no pre-programmed PowerPoints, but clearly documented drawings that evolve during the presentation and are also beautifully highlighted in color. The trainer is highly effective at engaging the group and, above all, keeping everyone on track during the session. Highly proficient in the subject matter. (This might stroke his ego... but that is my sincere conviction :-))
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Johan Vandewater,
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I reached out to Bart for advice on conducting performance reviews, as they can sometimes be challenging. Bart fully lived up to expectations. I was provided with concrete tools for both preparation and execution. Now, I no longer approach these conversations solely from my own perspective, but also from the employee's. I am now able to motivate them to become more aware of their own choices and the resulting consequences.
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Karen Declercq
Head of Department - CM Leuven
My primary objective was to learn how to formulate correct and high-quality feedback. Thanks to the numerous exercises and tips, I now provide feedback in a direct and assertive manner.
Karine Vandermosten
FOD P&O
There are several areas where this training stood out from others I have attended, but if I had to name one right now, it would be the insight that in more challenging one-on-one conversations, it is highly effective to pace and lead, allowing you to reach the desired result with less resistance. (Up/down and lateral chunking will also stick with me for a long time :)) I found the participants' preparation for the training particularly striking, as you place the responsibility for self-development as a manager very much on the individual. On a more practical note, I would like to compliment Bart's talent for visualizing concepts, which makes them much easier to remember. I don't actually have any tips for Bart; excellent job!
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Klaas-Pieter de Mol
Sr. Manager Customer Service & Projects
The Transformational Leadership training helped me take a step back and reflect on my current leadership style, allowing me to make conscious choices once again. After making these choices, you are provided with tools to act on them, enabling you to achieve better results from your leadership and, ultimately, for yourself and your team.
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Klaas-Pieter de Mol
Sr. Manager Customer Service & Projects
Agataal Taalopleidingen
I approached Bart to improve my ability to provide feedback. My expectations were fully met and even exceeded. Bart taught me various techniques to manage my emotions, communicate clearly, and ensure that others do not become defensive when receiving negative feedback.
Krystyna Krywen
Krystyna Krywen
Language Consultant
Attending a training session with Bart is a profound, personal experience. He effortlessly addresses participants' questions, encourages deep self-reflection, and carefully frames the process. In a professional, dedicated, and principled manner, he brings out the best in every individual, regardless of the field.
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Lies Martens
Communication and media trainer, presenter
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Bart brings out the best in you. He is an excellent coach and trainer because he continuously invests in his own development. He gladly shares that knowledge, experience, and those insights with others.
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Lieven Buyse
Trainer, Coach & Partner - Expert Academy
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My experience with Bart? His tools, materials, and style are those of a true professional. Bart is a highly skilled trainer who brings out the best in people, regardless of their background or motivation. He achieves this through a combination of expertise, energy, and a great sense of humor.
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Marc Neyrinck
Consultant - AddBusiness
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Bart is a highly dedicated and skilled coach who provides training and coaching in a clear and objective manner. You will undoubtedly gain valuable insights and competencies from his sessions!
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Patrick Houbrechts
Managing Director - Cor Salus and Ad-Visio
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During a three-hour training session, Bart shared his most important insights regarding Mind Mapping. He clearly demonstrated its utility and benefits in a highly interactive and engaging manner. Bart is a true expert and excels at transferring his knowledge as a trainer.
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Raf Van Puyvelde
Managing Director - 4P square
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By training with Bart, my primary goal was to broaden my own vision of leadership. I learned to refine my skills and understand the impact of emotions on communication. Thanks to Bart's concrete tools, I now handle feedback in a more structured manner. In short: the program was a true enrichment!
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Rik Wynants
Coach - Actos Consulting
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Bart is an enthusiastic trainer who brings a surprising and original perspective. Furthermore, as a coach, he is empathetic, goal-oriented, and to the point. He effortlessly motivates people to work on their personal development.
Sabine Ballet
Sabine Ballet
HR & Office Manager
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The three words that describe Bart? An expert in every training program he delivers. Driven to achieve results. And a truly wonderful person to work with.
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Steven Luysterborg
Consultant Trainer - Resultact
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As a manager, I wanted to gain a better understanding of the relationships between colleagues and supervisors and learn how to provide clear guidelines. Bart’s training helped me build clear structures and maintain an overview with an eye toward “change.” I also learned how to harness the power of empathy. A real eye-opener!
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Sven Polfliet
Sales Engineer
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Bart succeeds in quickly and accurately assessing complex workplace relationships, doing so with a high degree of integrity. He provides concrete tools to get the most out of a situation or organization. Bart perfectly embodies the combination of analytical thinking and creativity.
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Veroniek De Mulder
CEO
The highest praise goes to Bart's drive and his commitment to ensuring participants truly learn something.
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Wim Cauwelaers
Supervisor Quotations & Technical Training Coordinator
Keep delivering such motivating and inspiring training!
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Wim De Ridder
Team Leader
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Frequently Asked Questions

You may still have questions about how we work or what to expect. Here are the answers to the questions we're asked most often.

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Participants develop a different approach to communication in the broadest sense of the word, even when situations become difficult or tense. They experience greater calm, increased self-confidence, and a clearer understanding of how to respond rather than simply react. The difference lies in acting consciously: not being at the mercy of the situation or the conversation, but engaging with it deliberately and with curiosity.
The focus is on individual behaviour change, leading to a noticeable improvement in interactions with colleagues, team members, and clients. Many participants notice the difference during the training itself, with those new behaviours becoming firmly embedded through continued practice in the workplace.
Yes. The content, learning methods, language, and case studies are fully tailored to your organisation and its specific context. Where needed, I take the time to immerse myself in your sector, your roles, or even your workplace. Context shapes how people communicate, collaborate, and make decisions—and that is exactly what shapes the design of every training programme.
Our training programmes are designed for anyone who works with people and is willing to reflect on their own behaviour. They are less effective when participants attend only because they are required to and have little or no willingness to engage. We address this openly from the outset.
Applying new learning in the workplace is central to our approach. Throughout the training, we combine self-awareness with practical exercises based on real-life situations, enabling participants to build confidence through successful experiences. Where appropriate, we provide follow-up support for both participants and the client, identifying together any organisational or contextual barriers that may hinder the transfer of learning into daily practice.
Our training programmes always start from the participants’ own day-to-day reality. We work with their real-life situations, combining reflection, practical exercises, and dialogue. New insights are introduced when they add value—not through classroom-style teaching or PowerPoint-led presentations.
Working with resistance is one of our core strengths. We create a safe and neutral environment, acknowledge what is happening, and explore the needs and concerns underlying the resistance. We never force change. Instead, we create the conditions in which participants can move forward at their own pace and take ownership of their learning.
We always work within the time available. There is no fixed format: every programme is tailored to your needs, organisational context, and operational demands. Where it adds value, we combine face-to-face sessions with preparation, digital learning, or phased learning journeys to make the best use of everyone’s time.
Many training programmes focus on skills and techniques. We go a step further by addressing the beliefs, fears, and automatic patterns that shape behaviour. By combining practical skills with deeper behavioural insight, we help people create lasting behaviour change that carries over into their day-to-day work.
We measure impact through observable changes in behaviour. Throughout the programme, we use participant and client feedback, structured reflection, and behavioural observations to monitor progress. For us, success is not measured by how much participants enjoyed the training, but by the extent to which new behaviours are applied and sustained in the workplace.
Follow-up is always tailored to the client’s needs. This may include reviewing how learning is being applied in the workplace, exploring specific themes in greater depth, or providing individual coaching. Together, we determine what will add the greatest value within your organisational context.
We’ll be happy to explore your context, challenges, and objectives with you.

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We help organizations bridge the gap between expertise and impact. Let us know how we can help you.