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Negotiating: reach constructive agreements with conviction and calm

Everyone has their own interests—both at work and in their personal lives.

A common misconception is that strong arguments alone are enough to convince others of your point of view.
In reality, successful negotiation requires much more: an understanding of people, interests, and the dynamics of the conversation.

Those who master the basic techniques of negotiation increase their influence and achieve lasting results that all parties can agree on.
Discover how BrainTrain helps you achieve sustainable results with insight, respect and impact.
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THE METHOD

Module overview

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Do you recognize these situations?
  • You struggle during negotiations with partners who stand their ground.
  • You notice that there are hidden agendas at play, which makes you feel uncertain.
  • Afterwards, you realise that you gave in too much on essential points.
  • You walk away with a compromise that you are not entirely satisfied with.
    • Sound familiar? Then it’s time to learn how to negotiate with insight, calmness and confidence.
    What do you want to achieve?
  • how to clearly articulate your interests,
  • how to choose the right strategy for each situation,
  • and how to stand your ground at the negotiating table with confidence.

    • In summary

    After this training, you will be able to:
    · start negotiations prepared and calm,
    · defend your goals without aggression or concession,
    · reach constructive agreements that everyone can agree on,
    · and stand firm, even when the other party applies pressure.

    This will help you achieve more impact and mutual respect in every negotiation.
    What do you learn in the training?
    In this practical session, you will learn step-by-step:
  • different negotiation strategies, depending on the context
  • what to do if the other party asks for more than you are willing to give
  • techniques to adjust someone's position towards a constructive agreement
  • how to represent the interests of all parties to the fullest
  • how your preparation and attitude determine whether your conversation will be successful
  • You will develop insight into both the rational and emotional sides of negotiation, enabling you to act with more confidence, influence and balance.

    • Result

    After this training:
    · you will negotiate with more confidence and conviction,
    · you will better recognise the underlying interests of the other party,
    · and you will conclude agreements that last and strengthen relationships.

    Would you like to learn how to negotiate with confidence, without compromising on what is essential?
    Schedule an intake call

    Ready to get started with this in your team?

    We would be happy to help you develop an approach that works in practice.
    Frequently Asked Questions

    You may still have questions about how we work or what to expect. Here are the answers to the questions we're asked most often.

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    Participants develop a different approach to communication in the broadest sense of the word, even when situations become difficult or tense. They experience greater calm, increased self-confidence, and a clearer understanding of how to respond rather than simply react. The difference lies in acting consciously: not being at the mercy of the situation or the conversation, but engaging with it deliberately and with curiosity.
    The focus is on individual behaviour change, leading to a noticeable improvement in interactions with colleagues, team members, and clients. Many participants notice the difference during the training itself, with those new behaviours becoming firmly embedded through continued practice in the workplace.
    Yes. The content, learning methods, language, and case studies are fully tailored to your organisation and its specific context. Where needed, I take the time to immerse myself in your sector, your roles, or even your workplace. Context shapes how people communicate, collaborate, and make decisions—and that is exactly what shapes the design of every training programme.
    Our training programmes are designed for anyone who works with people and is willing to reflect on their own behaviour. They are less effective when participants attend only because they are required to and have little or no willingness to engage. We address this openly from the outset.
    Applying new learning in the workplace is central to our approach. Throughout the training, we combine self-awareness with practical exercises based on real-life situations, enabling participants to build confidence through successful experiences. Where appropriate, we provide follow-up support for both participants and the client, identifying together any organisational or contextual barriers that may hinder the transfer of learning into daily practice.
    Our training programmes always start from the participants’ own day-to-day reality. We work with their real-life situations, combining reflection, practical exercises, and dialogue. New insights are introduced when they add value—not through classroom-style teaching or PowerPoint-led presentations.
    Working with resistance is one of our core strengths. We create a safe and neutral environment, acknowledge what is happening, and explore the needs and concerns underlying the resistance. We never force change. Instead, we create the conditions in which participants can move forward at their own pace and take ownership of their learning.
    We always work within the time available. There is no fixed format: every programme is tailored to your needs, organisational context, and operational demands. Where it adds value, we combine face-to-face sessions with preparation, digital learning, or phased learning journeys to make the best use of everyone’s time.
    Many training programmes focus on skills and techniques. We go a step further by addressing the beliefs, fears, and automatic patterns that shape behaviour. By combining practical skills with deeper behavioural insight, we help people create lasting behaviour change that carries over into their day-to-day work.
    We measure impact through observable changes in behaviour. Throughout the programme, we use participant and client feedback, structured reflection, and behavioural observations to monitor progress. For us, success is not measured by how much participants enjoyed the training, but by the extent to which new behaviours are applied and sustained in the workplace.
    Follow-up is always tailored to the client’s needs. This may include reviewing how learning is being applied in the workplace, exploring specific themes in greater depth, or providing individual coaching. Together, we determine what will add the greatest value within your organisational context.
    We’ll be happy to explore your context, challenges, and objectives with you.

    Schedule an intake interview

    We help organizations bridge the gap between expertise and impact. Let us know how we can help you.

    Schedule an intake interview

    We help organizations bridge the gap between expertise and impact. Let us know how we can help you.