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BrainTrain joins 1% for the Planet: because connection is about more than just people

At BrainTrain, it’s all about strong connections: between colleagues, within teams, between people who sometimes fundamentally disagree. We believe that real change begins with the quality of our relationships.

But for us, connection goes beyond the workplace.

That’s why we are proud to announce that BrainTrain is now officially joining 1% for the Planet. This means that each year, we will invest at least 1% of our revenue in initiatives that contribute to a livable, sustainable planet.

Why we are doing this

As an organization, we work every day on the health of human systems: communication, collaboration, conflict mediation, leadership. But we are part of a larger whole — an ecosystem that is under pressure.

With this membership, we are also taking our social responsibility in the area of ecological sustainability. Not because we have to, but because it makes sense to us. Because we believe you cannot make a credible impact in organizations if you remain blind to the impact of organizations on the world.

1% for the Planet: more than a logo

Through 1% for the Planet, we support concrete projects and recognized organizations dedicated to protecting nature, climate, and biodiversity. It is a global network of companies that do not wait for rules or reports, but simply act — out of conviction.

We are grateful to be part of that network. And we hope that our contribution will not only make a difference on the ground, but also inspire others to take up their role.

A small step. And yet: essential.

As an organization that focuses on conscious choices, we believe that every commitment counts. 1% may seem modest. But when thousands of companies do this, the difference becomes impressive.

At BrainTrain, we look to the future with confidence — not because the challenges are getting smaller, but because we choose to be part of the solution.

Want to know more about 1% for the Planet?

Visit www.onepercentfortheplanet.org or feel free to ask us about it.

Insights on leadership, communication, and collaboration in practice

Discover articles and videos on behavior, difficult conversations, team dynamics, and influence — with practical tools that work, even when the pressure is on.
Frequently Asked Questions

You may still have questions about how we work or what you can expect. Here, we answer the most important ones.

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Participants will approach their communication with others differently in the broadest sense of the word, even when situations become difficult or tense. They experience more calm and self-confidence, and have a better understanding of what to do instead of simply reacting to events. The difference lies in conscious action: not being at the mercy of the situation or the conversation, but engaging with it actively and curiously. The focus is on individual behavioral change, which has a visible impact on interactions with colleagues, employees, and clients. Participants often notice a difference during the training itself, which is then further reinforced through practical application.
Yes. Content, methods, language, and cases are fully tailored to the organization’s context. Where necessary, I explicitly immerse myself in the sector, the role, or the workplace itself. Context determines how people communicate and make decisions, and therefore determines how a training program is designed.
Our training programs are suitable for anyone who works with people and is willing to examine their own behavior. They are less effective when participants are under heavy pressure to attend and show no willingness to open up. We address this explicitly.
Transfer is central. We work on awareness and practice with real-life situations during the training, so that participants gain successful experiences. Where possible, we provide follow-up with participants and the client, and together we examine which contextual obstacles might hinder practical application.
The training always starts from the participants’ reality. We work with their own cases, combine reflection with practice and dialogue, and only introduce insights when they are needed. It is not a classroom-style transfer of theory or a PowerPoint-driven training.
Dealing with resistance is a core competency. We create safety and neutrality, name what is happening, and investigate the needs behind the resistance. We do not force anything, but create space so that participants can move forward again and take responsibility for their own learning process.
We always start from what is feasible within the available time. There is no fixed format: we adapt to needs, context, and workload. Where meaningful and desirable, we supplement physical sessions with preparation, digital elements, or phased trajectories to use time efficiently.
We do not work with tricks or imposed behavior. We also look “below the waterline” at beliefs, fears, and automatic patterns that block new behavior. As a result, people dare and are able to apply what they have learned outside the training, in their actual work situation.
Impact becomes visible in behavior. We work with observations from the client and participants, targeted reflection questions, and feedback during the training. Satisfaction is a starting point, but more important is whether people feel confident enough to effectively apply the new behavior.
Follow-up steps are always discussed with the client. This could be a debriefing on transfer, additional depth on specific themes, or individual coaching. The client decides what is desirable and feasible within their own context.
We are happy to think along with you about your context, challenges, and objectives. Not a standard solution, but a targeted approach that works in practice.

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